The day of growing a church without evangelism is over. We live in a world where truth is relative, sin is not a recognized category, and many do not believe in an afterlife. If we hope to be the church in our generation, we need an effective engagement strategy for our cultural moment. Jesus modeled this for us in his famous conversation with the Samaritan woman in John’s Gospel. In this extended conversation Jesus not only demonstrates the principles of winsome evangelism but helps recover the original mission of the church. We are here to help the people in our day hear the words of Jesus for themselves.